The preschool industry in many developing countries, such as India, is evolving, with parents increasingly drawn to innovative, child-centric education methods. Finnish-style preschools, known for their playful learning approach and focus on holistic development, present a compelling option for families seeking quality early education. However, introducing such a model requires a strategic marketing approach to attract parents and build lasting trust.

This blog will explore actionable strategies to market your Finnish-style preschool effectively while securing parent satisfaction.

1. Understand the Parents' Perspective

Most parents in India prioritize the following:

• A solid educational foundation for their child.
• A nurturing and safe environment.
• Preparation for academic and social readiness.

Your Finnish-style preschool offers a unique blend of academic preparation and emotional well-being, which aligns well with these priorities. Communicating this value effectively is the first step to capturing their interest.

2. Highlight the Finnish Advantage

This blog is part 2 of actionable strategies to market your Finnish-style preschool effectively while securing parent satisfaction. Read Part 1 here.

6. Host Community Engagement Events

Engage parents and the local community through:

• Open Days: Invite families to experience your preschool firsthand.
• Parent Workshops: Conduct sessions on child development or parenting in a digital age.
• Collaborations: Partner with pediatricians or local businesses for cross-promotions.

These events showcase your preschool and help parents feel involved in your mission.

7. Focus on Parent Satisfaction

Ensuring parent satisfaction is critical for building long-term trust and securing word-of-mouth referrals:

We are excited to launch our new initiative Kindiedays Academy. Kindiedays Academy offers 10 live, online workshops inspired by Finland’s best practices in early childhood education.

What’s in it for preschool Managers and Teachers?

• Gain practical, ready-to-use skills in playful, child-centered approaches
• Integrate curriculum enhancements into your daily routines
• Experience professional growth and motivation

What are the benefits for preschool Owners?

• Enhance your preschools’ educational quality
• Foster a thriving team culture and improve retention
• Improve parent satisfaction

Learn from Finland’s best practices.

As early childhood education (ECE) continues to advance, preschool owners, managers, and teachers are under increasing pressure to keep pace with global best practices. Many private preschools are keen to:

• Elevate their curriculum.
• Empower their teaching teams.
• Provide enriched learning environments that support holistic child development.
• Improve parent satisfaction.

However, achieving these goals in a rapidly evolving educational landscape can be challenging. This is where Kindiedays’ online live workshops make a difference. They offer an innovative platform led by Finnish preschool specialists to empower preschool professionals with the knowledge, skills, and tools to build an engaging, high-quality preschool.

Why Kindiedays Workshops Matter for Preschools Today

Today, preschools face unique challenges, particularly in meeting the growing expectations of parents who seek more than traditional teaching methods for their children. These expectations align with several key needs within the preschool environment, including:

Enhanced Pedagogical Skills for Teachers

For a preschool to thrive, its teachers must have advanced pedagogical skills that foster holistic child development. Kindiedays’ workshops, run by Finnish preschool specialists, provide educators with practical insights and effective strategies directly inspired by Finland’s renowned best practices in early childhood education. Our workshops cover essential themes like play-based learning, emotional and social growth, creative teaching techniques, and classroom management. These tools empower teachers to create meaningful learning experiences that nurture each child’s potential.

Building a High-Quality Learning Environment

Nowadays, children (and adults) spend more time inside, often on the screen, which is not good. Playing outdoors has many benefits, but playing indoors is lacking. Read more about what the study from the Harvard University says about the benefits of outdoor play.

How do we promote outdoor play?

1. Sun

Children (as well as all people) need sun exposure to make Vitamin D. Vitamin D is essential for the immune system and bone development, so our bodies work better if we get sun every day!

Remember, sun lotion, hat, and sunglasses are needed to play in the sun safely!

2. Exercise