Part 2 of 3

Here we continue with Part 2 of our series of blog posts from Ranjan Goyal, one of the leading experts in the field of preschool education. In this blog, we create a business plan for our new preschool. You can find Part 1 HERE.

1. Executive Summary

India’s preschool market is growing rapidly, driven by young urban parents seeking high-quality early childhood education aligned with global standards. The National Education Policy (NEP 2020) emphasizes play-based, child-centered learning, opening opportunities for premium preschools to differentiate themselves through superior pedagogy, improved teacher quality, and strong parent engagement.

Our preschool aims to establish itself as a boutique, premium preschool offering international best practices adapted to the needs of Indian families. It will cater to mid- to high-income parents in metropolitan or Tier 1 cities, charging an annual fee of ₹1.5 –₹ 4.0 lakhs.

The preschool will be positioned around three pillars:

1. Holistic Education – Blending play-based pedagogy from Finland/Montessori/Reggio Emilia with NEP 2020 compliance.
2. Teacher Excellence – Continuous professional development to ensure nurturing and skilled educators.
3. Parent Engagement – Transparent, technology-driven updates showcasing children’s progress and building parent trust. 

2. Market Analysis

2.1 Industry Overview

• India’s preschool sector is valued at ₹30,000+ crore, growing at ~18% CAGR.
• Urban working parents prioritize safe, premium preschools offering international pedagogy.
• Parents demand academic readiness, as well as holistic skills such as creativity, confidence, and social-emotional development.

2.2 Target Market